Management Team:

Joe Adams - MD

Joe's sales career began in 1956, in Indiana, USA. Over the next 14 years, he built and developed sales operations in the US, Canada and UK, earning himself the reputation as the expert in rescuing failing operations, or starting and developing new operations in new territories.

In 1970, Joe moved to the UK, as National Sales Manager, with Encyclopaedia Britannica. In 1975, Joe became Managing Director for the UK and Eire, a position he held for the next 20 years making EB a leader in ethical & fair dealings, with its customers and staff.

EB UK & Eire became the jewel in the corporation. During this time the UK company achieved consistent growth and record profits – delivering $50,000,000 gross revenue, and $7,500,000 net profit in their best year.

Joe’s success was not achieved from behind a desk. His 'hands-on' manner and dynamic insight into the sales process, from lead generation to asking for the order, was gained as a top-flight sales professional in the USA, Canada and the UK. “Just about anybody can be taught to sell,” says Adams. He has applied himself throughout his career to the encouragement and motivation of his colleagues at every level. He identifies two necessary attributes to sales achievement: the desire to succeed, and the ability to deal easily and effectively with people.

In 1996, Joe left Encyclopaedia Britannica, to set up his own consulting group, Adams & Associates UK Ltd. In 1997, Joe also became the Managing Director of Success Dynamics, a respected specialist provider of tools and services to HR managers.

Joe has spearheaded the continuing evolution of the company into its current structure, with new and improved products and clearly defined consultancy, training and recruiting departments. His vision for the future is for Success Dynamics to become recognised as a world leader in psychometric tools and services.

Raymond Walley

Raymond is a specialist in the use, training and development of psychometric management instruments. In 1989, he began development of Personality Survey based on original research by William Marsden. This resulted in the launching of the product 2 years later.

He is committed to the use of psychometric tools top provide practical, workable solutions to the challenges that businesses face today. He regularly runs seminars on the use of such systems and has lectured at Imperial College, The American University in London, The Academy for Chief Executives, The Executive Committee, Kingston University and Guildhall University.

Having played a major role in the development of Personality Survey and Job Scan, he has a deep understanding of their uses - singly and in conjunction with other instruments - in a range of applications, from team building and training needs analysis to corporate culture and group dynamics. He is actively involved in the further development of new and existing products linked to the ever changing demands of commerce and industry.

An experienced trainer, he devises and runs specialist courses, not only in psychometrics, but in such areas as assertiveness and self development.

Tony Mundella

Before joining the board of Success Dynamics, Tony was an independent advisor and interim manager in the franchise industry, Tony has over 17 years experience at board level and in senior positions and can demonstrate a record of achievement working with franchisors to develop and grow their businesses.

He has an intimate knowledge of franchising and the franchise industry in the UK, is experienced in developing and managing a variety of franchise systems.  Well versed in recruiting, training and establishing suitable franchisees; motivating and developing people – franchisees and directly employed staff. He firmly believes that building good working relationships with professional advisors such as banks, lawyers and accountants is a key element in successful franchising.

His major achievements include:

• - The successful development of a number of franchise networks
• - Increase in turnover and profit for the companies concerned
• - Established franchise systems internationally
• - Took 3 companies to full membership of the BFA
• - Elected board member of the British Franchise Association;
• - Gained Investors in People award.

His major responsibility now is driving the company’s franchise operation to open up new markets for our products.

Chris Minchin

Chris has been involved in psychometric profiling for over 15 years and in that time has used most of the methodologies available in the marketplace.

He is trained in the use of many different types of profiling and is also accredited to Level A and B by the British Psychological Society.

“I have used many methodologies to recruit and develop staff and still believe the Success Dynamics portfolio of products gives you everything you need to meet today’s ever changing challenges”

Chris is an expert trainer in all aspects of profiling and talks at least once a month on the benefits to organisations of using these tools to reduce costs.